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BootayBag

Status: defunct as of 2026-09-09

Also known as: Bootay Bag, BootayBag LLC, BOOTAYBAG CORP.

BootayBag closed in December 2024. A later Florida entity was administratively dissolved in September 2025, and the current domain is an affiliate-oriented revival that explicitly says it no longer delivers products directly.

Shark Tank appearance

Season 12, episode 2

Air date
2020-10-23
Appearance source
BootayBag pitch — Sony Pictures Television pitch
Episode guide
Authoritative episode guide
Pitch
A women’s underwear subscription service.
Ask
$500,000 for 5% equity
Offer
Kendra Scott offered $500,000 for 10%; Barbara Corcoran sought 20% and briefly discussed a joint offer; Kevin O’Leary offered $500,000 for 15%. Ellyette Gheno accepted Kendra Scott’s solo $500,000 for 10% offer.
Deal closed?
Yes

Dated timeline

DateEventEvidence
2015 Gheno founded BootayBag with $300, initially in Denver, according to her 2021 interview. BB4
2020-10-23 BootayBag aired in Season 12, Episode 2; Gheno accepted Kendra Scott’s $500,000 for 10% offer. BB1, BB2
2021-03-05 Bizwomen/San Francisco Business Times reported 40,000 subscribers and manufacturing changes made with Scott’s investment. BB4
2024-05-15 Florida formed BOOTAYBAG, LLC, document L24000231706, with Ellyette Gheno as registered agent and authorized member. BB6
2024-12 BootayBag stopped shipping, deactivated social accounts and shut its website; later founder statements said she chose to close/leave the company. BB3, BB5
2025-01-15 Inc. reported customer claims of continued charges, missing shipments and lack of closure notice. Those customer claims are allegations, not adjudicated findings. BB3
2025-04-07 Gheno wrote that she had exited BootayBag the prior year after building it from $300 to more than $32 million in sales. BB5
2025-09-26 Florida administratively dissolved BOOTAYBAG, LLC for failure to file an annual report. BB6
2026-09-09 The current domain stated that it no longer delivered products directly and instead linked visitors to similar products on Amazon. BB10

Legal and entity identity

Legal entities
BootayBag LLC, BOOTAYBAG CORP., BOOTAYBAG, LLC
Aliases
Bootay Bag, BootayBag LLC, BOOTAYBAG CORP.
Successor/acquirer
None verified

Florida

BOOTAYBAG, LLC · L24000231706 · inactive; administratively dissolved 2025-09-26

  • Florida LLC formed 2024-05-15
  • administratively dissolved 2025-09-26

Limitation: Florida record is definitive only for the 2024 LLC. Trademark history shows BOOTAYBAG CORP. as later mark owner and BootayBag LLC in Denver as original owner; conversion/assignment/merger documents were not captured.

BootayBag — Florida Division of Corporations · accessed 2026-09-09

Notable findings and disputes

  1. strong corroboration BootayBag closed in December 2024; Kendra Scott’s investment is strongly corroborated, while the BootayBag LLC/BOOTAYBAG CORP. succession and any post-closure asset transfer remain unresolved. [ BB3, BB5, BB6, BB10 ]
  2. strong corroboration Closure is established independently from the later Florida administrative dissolution; the dissolution is not being used as proof the brand failed. [ BB3, BB5, BB6 ]
  3. allegation Customer claims about continued charges and missing orders around shutdown are allegations reported by Inc., not adjudicated findings. [ BB3 ]
  4. unresolved Trademark records indicate a transition from BootayBag LLC to BOOTAYBAG CORP., but the exact legal instrument and any post-closure asset sale remain unresolved. [ BB7, BB8 ]
  5. credible report The founder’s public narrative evolved from an initially unclear departure to explicit later discussion of leaving/closing; this is a documented narrative change, not proof that a specific webpage was secretly edited. [ BB3, BB5 ]
  6. verified fact The current thebootaybags.com page is an affiliate-oriented domain revival, not evidence that BootayBag resumed direct fulfillment: the page itself says it no longer delivers products directly and routes users to Amazon. [ BB10 ]

What we could not verify

  • Executed Kendra Scott investment documents/final cap table.
  • Complete entity chain from Colorado BootayBag LLC to BOOTAYBAG CORP. to the 2024 Florida LLC.
  • Any post-closure asset, IP, subscriber-list or inventory sale.
  • Same-page Wayback snapshots bracketing the shutdown.

Full research sources

  1. BB1 — BootayBag — ABC official episode roster ABC official episode roster published 2020-10-23 accessed 2026-09-09

    Episode provenance and appearance.

  2. BB2 — BootayBag — contemporaneous pitch data contemporaneous pitch data accessed 2026-09-09

    Ask and accepted $500,000/10% Scott offer.

  3. BB3 — BootayBag — reputable reporting reputable reporting published 2025-01-15 accessed 2026-09-09

    December 2024 closure, founder explanation, customer allegations, due-diligence context.

  4. BB4 — BootayBag — San Francisco Business Times/Bizwomen San Francisco Business Times/Bizwomen published 2021-03-05 accessed 2026-09-09

    Founder interview and post-investment operations.

  5. BB5 — BootayBag — founder first-person account founder first-person account published 2025-04-07 accessed 2026-09-09

    Founder says she exited in 2024; >$32m sales.

  6. BB6 — BootayBag — Florida Division of Corporations Florida Division of Corporations accessed 2026-09-09

    Florida LLC formation and admin dissolution.

  7. BB7 — BootayBag — USPTO-derived trademark record USPTO-derived trademark record accessed 2026-09-09

    BOOTAYBAG CORP. current mark owner and post-registration events.

  8. BB8 — BootayBag — USPTO-derived owner history USPTO-derived owner history accessed 2026-09-09

    Original BootayBag LLC Denver owner and later BOOTAYBAG CORP.

  9. BB9 — BootayBag — Colorado official registry portal Colorado official registry portal published 2026-09-09 accessed 2026-09-09

    Earlier entity search endpoint; entity-specific filing not captured.

  10. BB10 — BootayBag current affiliate-domain revival current domain / affiliate page accessed 2026-09-09

    Current page says it no longer delivers products directly and routes visitors to Amazon; polished membership copy is not evidence that direct operations resumed.

  11. BB11 — BootayBag pitch — Sony Pictures Television Sony Pictures Television official video accessed 2026-09-09

    Official pitch video provenance.

Status-Verification Sources

  1. Why This Shark Tank Brand Disappeared From the Internet (inc.com) 2025-01-15
    Reports the December 2024 shutdown and distinguishes customer allegations from established facts.
  2. BootayBag — Florida Division of Corporations (search.sunbiz.org)
    BOOTAYBAG, LLC was formed in 2024 and administratively dissolved on September 26, 2025.
  3. BootayBag current affiliate-domain revival (thebootaybags.com)
    The page says it no longer delivers products directly and routes visitors to Amazon products; it is not evidence of resumed direct operations.