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Brazi Bites

Status: acquired as of 2026-09-09→ San Francisco Equity Partners (majority stake)

Also known as: Brazi Bites, LLC

Brazi Bites is operating after San Francisco Equity Partners acquired a majority stake in 2018; Lori Greiner’s on-air Shark Tank deal fell through after filming.

Shark Tank appearance

Season 7, episode 9

Air date
2015-11-20
Appearance source
Brazi Bites — ABC official appearance reference episode
Episode guide
Authoritative episode guide
Pitch
Frozen Brazilian cheese bread.
Ask
$200,000 for 10% equity.
Offer
Daymond John offered $200,000 for 25% and later 20%; Kevin O’Leary moved from 20% to 15% and then 12.5%; Lori Greiner offered $200,000 for 25%, and after negotiation settled at $200,000 for 16.5%. Junea Rocha and Cameron MacMullin accepted Lori Greiner’s $200,000 for 16.5% offer.
Deal closed?
No

Dated timeline

DateEventEvidence
2010-06-01 An Oregon Secretary of State-derived company record reports Brazi Bites, LLC was formed in Oregon on this date under registry number 69123991. BZB5
2011-11-21 USPTO Official Gazette material identifies BRAZI BITES LLC of Portland, Oregon as the trademark applicant. BZB6
2015-11-20 Brazi Bites aired in broadcast Season 7, Episode 9 (production code 711). The founders accepted Lori Greiner’s $200,000 for 16.5% offer. BZB1, BZB2, BZB3
2017 In an Inc. founder interview, Junea Rocha said the Lori Greiner deal accepted on air fell through. BZB4
2018-07 San Francisco Equity Partners acquired a majority stake in Brazi Bites; contemporaneous trade reporting said the founders and team remained involved. BZB7, BZB8
2019 Food Dive again quoted Rocha saying the Shark Tank deal fell through, independently reinforcing the post-show deal outcome. BZB9
2024 A Canadian government importer listing identified BRAZI BITES, LLC in Portland, Oregon, supporting continuing legal/commercial activity. BZB10
2024-12 Junea Rocha publicly announced that she and Cameron MacMullin were leaving their day-to-day executive roles after 14 years; Rocha said she would remain a board member. BZB11
2026-09-09 Brazi Bites remained commercially active through its official products/store locator, and San Francisco Equity Partners still listed Brazi Bites as a current investment. BZB12, BZB13, BZB14

Legal and entity identity

Legal entities
Brazi Bites, LLC
Aliases
Brazi Bites, LLC
Successor/acquirer
San Francisco Equity Partners (majority stake)

Oregon LLC

Brazi Bites, LLC · Oregon registry number 69123991 reported by an Oregon SOS-derived source · Reported active as of 2026-07-15 by an Oregon SOS-derived registry source; current direct Oregon registry detail not captured in this environment

Limitation: Primary federal/Canadian IP and trade records repeatedly identify Brazi Bites, LLC as the legal entity. Direct Oregon entity-detail output was not captured, so the registry number/current status rely on a registry-derived source pending primary confirmation.

Brazi Bites — Oregon SOS-derived registry record · accessed 2026-09-09

Notable findings and disputes

  1. strong corroboration Brazi Bites is operating after San Francisco Equity Partners acquired a majority stake in 2018; Lori Greiner’s on-air Shark Tank deal fell through after filming. [ BZB7, BZB14 ]
  2. strong corroboration The Lori Greiner deal did not close; this is supported by direct founder statements in Inc. and Food Dive, not merely by later recap speculation. [ BZB4, BZB9 ]
  3. strong corroboration San Francisco Equity Partners’ 2018 majority investment is independently supported by contemporaneous trade reporting and SFEP’s current portfolio, which still labels Brazi Bites a current investment. [ BZB7, BZB8, BZB14 ]
  4. verified fact Current company-story pages emphasize the founders, products and growth but do not reproduce the failed Lori closing or the complete private-equity ownership timeline. Dated interviews and SFEP records preserve those events; without same-page archives, no claim is made that current copy was edited to remove them. [ BZB4, BZB14, BZB15 ]
  5. verified fact The founders’ 2024 departure from daily executive roles is not treated as a business closure or ownership exit because Rocha said she remained on the board and current SFEP/company sources show continued operation. [ BZB11, BZB12, BZB14 ]

What we could not verify

  • Exact purchase price, percentage and transaction documents for San Francisco Equity Partners’ 2018 majority acquisition.
  • Current direct Oregon Secretary of State standing and filing history for Brazi Bites, LLC.
  • Any later ownership dilution, recapitalization or additional controlling investor after the 2018 SFEP transaction.
  • Executed Lori Greiner diligence/termination documents.
  • Historical Wayback captures sufficient for exact current-versus-historical company-page comparison.

Full research sources

  1. BZB1 — Brazi Bites — ABC official appearance index ABC official appearance index published 2026-04-22 accessed 2026-09-09

    ABC confirms Brazi Bites appeared on Shark Tank.

  2. BZB2 — Brazi Bites — episode database episode database published 2015-11-20 accessed 2026-09-09

    Broadcast Season 7 Episode 9 and air date.

  3. BZB3 — Brazi Bites — specialist episode/follow-up reporting specialist episode/follow-up reporting accessed 2026-09-09

    Production code 711, ask, offers and accepted Lori terms.

  4. BZB4 — Brazi Bites — reputable founder interview reputable founder interview accessed 2026-09-09

    Junea Rocha says on-air Lori deal fell through.

  5. BZB5 — Brazi Bites — Oregon SOS-derived registry record Oregon SOS-derived registry record accessed 2026-09-09

    Oregon LLC number 69123991, formation date and reported active status.

  6. BZB6 — Brazi Bites — USPTO Official Gazette USPTO Official Gazette published 2012-10-09 accessed 2026-09-09

    BRAZI BITES LLC Portland Oregon trademark applicant.

  7. BZB7 — Brazi Bites — contemporaneous trade reporting contemporaneous trade reporting published 2018-07-31 accessed 2026-09-09

    SFEP majority acquisition; founders/team remain.

  8. BZB8 — Brazi Bites — contemporaneous trade reporting contemporaneous trade reporting published 2018-08-01 accessed 2026-09-09

    Majority-stake acquisition corroboration.

  9. BZB9 — Brazi Bites — reputable founder interview reputable founder interview accessed 2026-09-09

    Rocha says Shark Tank deal fell through.

  10. BZB10 — Brazi Bites — Canadian government trade record Canadian government trade record accessed 2026-09-09

    BRAZI BITES, LLC Portland Oregon commercial identity.

  11. BZB11 — Brazi Bites — founder first-person post founder first-person post accessed 2026-09-09

    Founders leaving daily roles; Rocha remains board member.

  12. BZB12 — Brazi Bites — official ecommerce site official ecommerce site accessed 2026-09-09

    Current product operation.

  13. BZB13 — Brazi Bites — official store locator official store locator accessed 2026-09-09

    Current retail availability.

  14. BZB14 — Brazi Bites — San Francisco Equity Partners official portfolio San Francisco Equity Partners official portfolio accessed 2026-09-09

    Brazi Bites listed as current investment; current management/ownership context.

  15. BZB15 — Brazi Bites — official company history official company history accessed 2026-09-09

    Current founder/brand narrative.

  16. BZB16 — Brazi Bites — Wayback CDX archive attempt Wayback CDX archive attempt published 2026-09-09 accessed 2026-09-09

    No retrievable same-page archive result obtained in this environment.

Status-Verification Sources

  1. Brazi Bites — contemporaneous trade reporting (nosh.com) 2018-07-31
    SFEP majority acquisition; founders/team remain.
  2. Brazi Bites — San Francisco Equity Partners official portfolio (sfequitypartners.com)
    Brazi Bites listed as current investment; current management/ownership context.