LARQ
Status: acquired as of 2026-09-09→ BRITA SE
LARQ remains an operating hydration brand after BRITA SE acquired LARQ Inc. in February 2024. BRITA said LARQ would remain an independent legal entity and retain its brand.
Shark Tank appearance
Season 12, episode 21
- Air date
- 2021-04-16
- Appearance source
- LARQ Shark Tank video pitch
- Pitch
- Agreement reported by dated Forbes interview; conflicting later secondary terms are quarantined.
- Ask
- Reported: $500,000 for 1% (one percent).
- Offer
- Reported final on-air agreement: $1,000,000 for 4% (four percent), Lori Greiner and Kevin O’Leary; complete broadcast verification pending.
- Deal closed?
- Unresolved
Dated timeline
| Date | Event | Evidence |
|---|---|---|
| 2021-04-16 | ABC identifies LARQ among the episode’s four pitches. | B02-ABC-S12E21 |
| 2021-11-15 | A dated founder interview reports the ask and on-air agreement; the page was later updated. | B02-LARQ-FORBES |
| 2024-02-08 | BRITA SE Germany announces its acquisition, retaining the LARQ brand and independent legal entity. | B02-LARQ-ACQ |
| 2026-09-09 | A current catalog is observable; no test order or fulfillment audit was performed. | B02-LARQ-NOW, B02-LARQ-TERMS |
Legal and entity identity
- Legal entities
- LARQ Inc.
- Aliases
- None recorded
- Successor/acquirer
- BRITA SE
California headquarters reported; incorporation jurisdiction not established
LARQ Inc. · unresolved; no certified/current state standing retrieved
Limitation: Acquirer identifies LARQ Inc.; California returned HTTP 403, Delaware supplied no matched result.
California business search · accessed 2026-09-09
Notable findings and disputes
- verified fact LARQ remains an operating hydration brand after BRITA SE acquired LARQ Inc. in February 2024. BRITA said LARQ would remain an independent legal entity and retain its brand. [ B02-LARQ-ACQ, B02-LARQ-NOW ]
- credible report The reported failure to close is a later specialist report, not a retrieved signed investment record. [ B02-LARQ-BLOG ]
- verified fact Another article by that publisher describes materially different pitch terms; this conflict is retained rather than reconciled by assumption. [ B02-LARQ-BLOG, B02-LARQ-BLOG2 ]
What we could not verify
- Signed Shark investment documents and complete broadcast/transcript review.
- Current state entity number, incorporation jurisdiction, standing and ownership register.
- Archived versions of the Forbes article, company history and video description; no proof of a particular retrospective edit.
Full research sources
-
B02-ABC-S12E21 — ABC businesses and products, season 12 episode 21
official broadcaster episode roster
published 2021-04-16 accessed 2026-09-09
Named pitch roster; company marketing claims are not independently verified. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-LARQ-ACQ — BRITA SE acquires LARQ Inc.
acquirer-issued press release
published 2024-02-08 accessed 2026-09-09
BRITA SE Germany acquisition; LARQ brand and independent legal entity retained; California headquarters. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-LARQ-NOW — LARQ current catalog
company storefront
accessed 2026-09-09
Current product catalog, not proof of order fulfillment. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-LARQ-TERMS — LARQ terms and conditions
company legal page
accessed 2026-09-09
LARQ described as a BRITA SE company; update date. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-LARQ-FORBES — LARQ founder interview and pitch report
dated business reporting
published 2021-11-15 accessed 2026-09-09
Ask and reported on-air agreement; wording does not establish executed closing. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-LARQ-BLOG — LARQ Shark Tank update
retrospective specialist reporting
accessed 2026-09-09
Reported failure to close; not executed investment evidence. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-LARQ-BLOG2 — Shark Tank biggest valuation story
retrospective specialist reporting
published 2026-04-13 accessed 2026-09-09
Conflicting pitch terms relative to the same publisher’s LARQ page. content or indexed primary text retrieved historical snapshot not retrieved
-
B02-CA-REG — California business search
state registry portal
accessed 2026-09-09
Access trail, not an entity match. HTTP 403; registry query could not be submitted historical snapshot not retrieved
-
B02-DE-REG — Delaware entity name search
state registry portal
accessed 2026-09-09
Portal accessible; no completed exact-name result; name search is not standing certification. HTML form retrieved; interactive submission unavailable/error text; no matched entity historical snapshot not retrieved
Status-Verification Sources
-
BRITA SE acquires LARQ Inc.
(prnewswire.com)
2024-02-08
BRITA SE Germany acquisition; LARQ brand and independent legal entity retained; California headquarters.
-
LARQ current catalog
(livelarq.com)
Current product catalog, not proof of order fulfillment.