Plated

Shark Tank appearance

The exact episode/video mapping remains unresolved in this research record.

Dated timeline

Legal and entity identity

Legal entities

DineInFresh, Inc.

Aliases

DineInFresh

Successor/acquirer

Albertsons Companies

No conclusive registry record was retrieved.

Notable findings and disputes

1. verified fact Albertsons acquired DineInFresh, Inc., the company behind Plated, in September 2017. The acquisition is verified in Albertsons' SEC filing; the later subscription phase-out is not used as the primary status claim. [ B02-PLATED-PRESS, B02-PLATED-SEC ]
2. verified fact Consideration described by the filing is $125 million initially, $50 million deferred and up to $125 million contingent; the $300 million maximum is not proof that the maximum was paid. [ B02-PLATED-SEC ]

What we could not verify

• Current brand availability, licensing, state standing and successor chain.
• Primary subscription shutdown notice and actual last fulfillment date.
• Original pitch and later investment history from complete primary records.

Full research sources

1. B02-PLATED-PRESS — Albertsons announces Plated acquisition acquirer press release published 2017-09-20 accessed 2026-09-09

   Acquisition announcement; body anticipates closing later in month. content or indexed primary text retrieved historical snapshot not retrieved

2. B02-PLATED-SEC — Albertsons financial statement transaction note SEC financial statement accessed 2026-09-09

   DineInFresh Inc. acquired September 20; initial/deferred/contingent consideration. content or indexed primary text retrieved Exact filing day not captured; event day is explicitly reported in filing. historical snapshot not retrieved

3. B02-PLATED-CANCEL — Plated subscriptions to be phased out dated business reporting published 2019-11-13 accessed 2026-09-09

   Subscription phaseout by end of November, not permanent destruction of brand. content or indexed primary text retrieved Source-derived narrative kept brief; no primary shutdown notice retrieved. historical snapshot not retrieved

4. B02-PLATED-RETAIL — Albertsons relaunches Plated meal kits trade reporting published 2020-02-06 accessed 2026-09-09

   Retail relaunch after subscription cancellation. content or indexed primary text retrieved historical snapshot not retrieved

5. B02-ABC-ALL — ABC Shark Tank all products and businesses index official broadcaster index accessed 2026-09-09

   Appearance-name index; entries are not a count of unique legal companies. content or indexed primary text retrieved historical snapshot not retrieved